Collapsible pasteboard advertising display



Jam 17, 1939. 5 J -rz COLLAPSIBLE PASTEBOARD ADVERTISING DISPLAY FiledMarch 23, 1938 2 Sheets-Sheet l INVENTOR I 62 Samuel .ffiizfg' f!TTORNEY S. J. KATZ- COLLAPSIBLE PASTEBOARD ADVERTISING DISPLAY Jan. 17,193

Filed March 25; 1938 2 Sheets-Sheet 2 INVENTOR Jamey/e l Jfiaig BY 80ITTORNEY Patented Jan. 17, 1939' UNITED STATES COIJLAPSIBLE PASTEBOARDADVERTISING DISPLAY Samuel J. Katz, Jamaica, Y., assignor toConsolidated Mounting & Finishing 00., Inc., New York, N. Y., acorporation of New York Application March 23, 1938, Serial No. 197,640

2 Claims.

This invention relates to advertising displays and the like,particularly to the border edges and corner construction thereof. Moreparticularly, this invention relates to collapsible pasteboardadvertising displays having novel interlocking corner construction.

One of the principal objects of the invention is the production of adisplay of the above character well adapted for shipment in flat form;capable of easy set up; of sturdy construction; and having a highlyimproved appearance.

-Another object of the invention is to provide a simple and efficientlocking means at the border corners of the display.

A further object of the invention resides in the provision of a unitaryblank of novel border and corner construction.

Other oniects and advantages are the production of an advertisingdisplay capable of being set up with maximum celerity by simplemanipulation and producing the three dimensional form of the displaywith bevelled margins bounded by prescored and precut edges producingsharp corners.

Other objects and advantages will appear in the following specificationhaving reference to the accompanying drawings forming a part of thisdisclosure in which:

Figure 1 is a perspective view of a preferred form of my invention.

Figure 2 is a rear perspective view of the form shown in Figure 1.

Figure 3 is a fragmentary view of one corner of the form shown in Figure2, but in collapsed or fiat condition.

Figure 4 is a view similar to Figure 3 showing the corner in set-up"condition as in Figure 2.

Figure 5 is a section taken substantially on the line 5-5 of Figure 3.

Figure 6 is a section taken substantially on the line 6-6 of Figure 4.

Figure '7 is a diagrammatic view illustrating the manner of packing forshipment a plurality of the displays shown in Figure 1.

Figure 8 is a diagrammatic sectional view illustrating the display inflattened condition.

Figure 9 isa view similar to Figure 8, showing the display set-up.

Figure 10 is a view of the blank of the illustrated embodiment of theforegoing display.

Figure 11 is an enlarged fragmentary view of the lower left corner ofthe blank.

Figure 12 is a view similar to Figure 11, but showing the corner in flatcondition, prior to shipment and ready for packaging.

Figure 13 is an enlarged fragmentary section view of the materialpreferably employed in this invention.

Referring to the drawings:

The reference character l designates adisplay of pasteboard or similarsheet materialhaving a main advertising surface l2, and having abevelled border composed of a number of sections I4 each at an angle tothe main surface, giving the appearance of a substantially solid' thickplaque. Well defined edges are presented to view at the juncture betweenthe main surface l2 and the border surfaces M in the form of an obtuseedge a, and a sharp or acute perimetrical edge as at b is presented tothe observers view.

Referring to Figure 2, the display In is provided with a rear frame I6forming an integral part of the displ y. the frame being composed ofseveral sections l8 each contiguous with a border section It. An easel20 of any desired type may be suitably attached in any desired manner,the easel forming no important part of the invention, it beingunderstood that the display in use may be hung or supported in man ways.

Each of the sections 18 of the rear frame is provided with a tonguemeans generally indicated as 22 at one end, and a socket means generallyindicated as 24 at the other, the tongue of one frame section beingdirected toward and cooperable with the socket of the adjacent framesections, as will be more fully described hereinafter.

The tongue means comprises an extension 26 having a substantiallyrhomboid tab 28 suitably secured'to the end thereof. The socket meanscomprises a flap 30 adapted to be folded over along the score 32,against the frame section and suitably secured thereto.

A leaf portion 40 is provided in the flap 3D partially intersecting theline of the score 32. This leaf is provided by an offset through-cutinterrupting the continuity of the score 32 .to

form a ledge 4| upon folding over of the flap 30. This ledge projectsfrom the mitre edge of the pocket means. The flap 30 is secured to theframe section locally and preferably at the free corner of the flap asshown, or may be glued along the margin of the free edges of the flap toprovide an expansible pocket for the reception of the tongue 26 betweenthe frame section and the flap (see Figures 3 and The socket includes arhomboid opening 44 adapted to receive the tab 28 (see Figures 4 and 6).The ledge 4| is bounded by the said throughcut" 84, of the flap, theedge of the leaf and the end through-cuts" It. The leaf may bepressscored at its root as at ll to prevent tearing.

It will be noticed that the through-cu 84 is offset inwardly withrespect to the cut-score" 82 so that upon folding the fiap over asindicated in Figure 12, an outward projecting shelf is provided, whichextends from the edge score I}. The width of the shelf thus provided istwice the amount of the said oil'set; one half of the presented width ofthe shelf being subtractively provided by the frame side of the score 32when the fiap is doubled over upon the frame portion, and the other halfof the presented width being additively provided by the flap. This shelfprovidesa pilot means for aiding in initially spreading the mouth of thepocket and also serves as a pry guide for the insertion of the tab andthe forward edge of the tongue into said pocket. The shelf is yieldablealong a slit or mouth of the pocket formed by the fiap II and the framesection II, at the common mitre edge thereof, to enable easy insertionof the tongue. The portions of the fiap substantially at the middlethereof or at areas other than that surrounding the staple and the score82, are also yieldable from their frame sections.

In the manufacture of the display as illustrated in Figure 1, the blankII. with suitable border and marginal scores a and b, is first prepared.In this respect it is worthy of notice that a single corner die may beembodied to cut out all four corners separately. All of the cornersbeing the same, the blank need only be turned, presenting each corner insequence, to be cut. The above operations provide a blank having tonguesin windmill sequence. This lends convenience in preparing the displayfor shipment as well as convenience and celerity infinally setting-up"the display.

After the blank is prepared, the fiap I. is turned 180 over onto theadjacent portion of the frame II and secured in this position by anysuitable means aforementioned. A staple II is employed in the instantembodiment and said staple is preferably driven at the free corner ofthe flap (see Figure 12). It is understood that two staples. one on eachside of the rhomboid opening may be employed with emcacy.

The tab 2| may next or first be folded over on its cut-score l2 andsecured to the tongue extension 2' by any means; in the instant case,the securing means is provided by a staple M. It is recommended thatadhesive means may be embodied to hold the flap II and the tab 2. on andto their respective tongue members.

The frame sections II are then folded along the cut-scores" a so thatthey lie substantially fiat over the border sections II. In so doing,the tongues and tabs 28 are thus brought into insertable position withthe mouth portion of the socket 24, and upon so doing, the preassemblyof the display is established. The display is now in fiat pressembledcondition ready for shipment.

In this condition, the display may be wrapped to prevent marring of theadvertising face of one display by the back of another, and is thereforeindividually separated or covered by any suitable wrapper '0 (Figure'l). A plurality of wrapped displays may be packed in a single container82 in a compact manner.

when it is desired to "set-up" a fiat-received display, the simpleinstructions printed on back of the display, or otherwise noted, arefollowed. The instructions may comprise in part, arrows 6.,

muses indicating that the edges of the frame sections are to be urgedtoward one another in a direction normal to their ultimately commonmitre edge. The result of such action is shown in Figures 4 and 6wherein the display has assumed its depth or third dimensionalcharacteristic.

It will be noted that in the set-up" condition of the display, the tab28 is received in the opening 44, the'edge ill thereof engaging the edge12 of the opening, thereby locking the edges of the frame sections andthe corners of the display in position.

It will be particularly noted that the flap It in this conditionyieldably retains the tongue and tab in locking engagement with theopening 44. Upon pressing the tab in, it becomes disengaged from thelocking edge of the opening 44, whereupon the ends of the frame may beparted. The tab slides outward, but not completely out of the pocket,and the display assumes its flattened condition.

It will therefore be seen that with simple manipulations, the displayhas become set-up", and with other simple manipulations, the display maybe "knocked down in flat form as received. It will also be noted thatthe rear frame in the set-up condition prevents bulging of the marginaledge of the display. Furthermore, the rear frame contributes greatly tothe alignment of the margins of the border and the rigidity of thedisplay as a whole.

The simple operations above described upon a prepared flat assembly. ofrelative movements in said plane producing a projection or displacementof other surfaces or another contiguous surface from said fiat plane toanother plane other than the plane of action thereby produces a threedimensional display. The locking means are partially engaged in flatpreassembled condition, and facilitates the "setting-up operation.

By "cut-scores" is meant such scoring as will permit easy foldingwithout separation of the parts oneither side thereof, as is indicatedat H in Figure 13, and by "through-cu is meant a slit severing the partson either side thereof, as indicated at 18 in Figure 13.

It is preferred to employ a kraft paper or other reinforcing backing 80,to which the depth of the cut of "cut-scores 14 may extend, althoughthis reinforcement is not absolutely essential.

Having thus described a preferred embodiment of my invention, it will beunderstood that while this preferred embodiment has been treated as avertical display or sign, it will be understood that the invention isnot to be limited to a display of four corner construction; displaysincluding a lesser number of corners may be effectively used. The natureof a single bevelled corner of the construction shown lends itselfadmirably as a usable entity for display purposes and may also be usedas a base or pedestal for supporting other displays, and may cooperatein the advertised message, in whole or in part.

What I desire to claim is:

- 1. In a display device of the character described having a main bodyportion, front sections adapted to form a chamfered border for said bodyportion, rear sections adapted to form a frame spaced from said mainbody portion, adjacent sections of said rear frame having mitred edgesadapted to abut in the form of a mitre Joint, each of said mitre jointsof said rear frame comprising a rear flap disposed fiatwise against andsecured to one of said rear frame sections and having a mitred edgecommon with a mitre edge on said one rear frame section, an expansiblepocket between said flap and said one frame section, a slit for saidpocket along said common mitred edges, said slit forming an expansiblemouth for said pocket, an opening spaced from said mitred edge andproviding a tab engaging edge, a mitred edge on the other of said framesections, a tongue extensible from said other frame section into saidopening and said pocket, and a tab on said tongue at a distance from itssaid mitred edge and providing an edge engageable by said tab engagingedge of said opening, whereby said tab is resiliently and releasablyretainable in locking engagement with said opening.

2. In a display device of the character described having a main bodyportion, front sections adapted to form a chamfered border for said bodyportion, rear sections adapted to form a frame spaced from said mainbody portion, adjacent sections of said rear frame having mitred edgesadapted to abut in the form of a mitre joint, each of said mitre jointsof said rear frame comprising a rear flap disposed flatwise against andsecured to one of said rear frame sections and having a mitred edgecommon with a mitre edgeon said one rear frame section, an expansiblepocket between said flap and said one frame section, a slit for saidpocket along said common mitred edges, said slit forming an expansiblemouth for said pocket, an

opening spaced from said mitred edge and providing a tab engaging edge,a mitred edge on the other of said frame sections, a tongue extensiblefrom said other frame section into said opening and said pocket, a tabon said tongue at a distance from its said mitred edge and providing anedge engageable by said tab engaging edge of said opening, whereby saidtab is resiliently and releasably retainable in locking engagement withsaid opening, and a pry flap along said slit whereby said pocket isexpansible by said tongue and tab.

I SAMUEL J. KA'IZ.

